Achiga
Brand Identity
Collateral
Style Guide

Industry
Creative / Technology

Location
Toronto

The wordmark for Achiga had us all geeking out real hard on typography.

The letterforms were heavily inspired by Swiss type. We studied classic fonts like Helvetica and Univers and then more modern Swiss inspired typefaces like Maison Neue and Capital to create unique letterforms for Achiga. Together with the icon, the full logo embodies a bold, yet approachable feel, in-line with Achiga’s human-centric purpose; to empower people everywhere to achieve.