Via Rx
Brand Identity
Collateral
Signages

Industry
Health
Pharmacy

Location
Omaha

The ViaRx logo carries a rich storytelling aspect.

The cross is a universal symbol of health and wellness. The wings symbolize care, safety and freedom. Then, the two halfs fitting in to one another represent the collaboration between pharmacist and customer in their highly personalized compounding service. The two parts then create a path, a knod to the meaning of VIA (road).

Finally, the curving path also subtly references the snake on the Rod of Aesculapius or Bowl of Hygieia representing medicine through the ages, accentuated by the lines in the back symbolizing a beacon of healing.