Grand Tacos Taqueria
Brand Identity
Brand Strategy
Collateral
Packaging Design
Environmental Design
Web / Mobile Design

Industry
Food & Beverage

Location
Toronto

We've worked with this client for many years on her well-established prepared foods business at the St. Lawrence Market. When she decided to open a Taqueria within Union Station it was important to create a brand that communicates her extensive knowledge of high quality, organic ingredients, impeccably sourced and rooted in authentic ancient flavours. As a healthy food option, Grand Taco also needed to stand out from the other health food options.

We started by creating a wordmark that captures a Latin vibe through its vibrant red colour and quirky custom letterforms. The wordmark is a modern take on everyday street taquerias found on the bustling streets of South America. It’s comfortable and uplifting, yet progressive – just like the bold flavours within Grand Taco’s innovative dishes. The icon, on the other hand, is all about togetherness. Its array of lines symbolize family and friends sharing delicious food around a dinner table. The letters “G” and “T” can also be found subtly within the icon.