Lakehouse
Brand Identity
Style Guide
Collateral

Industry
Entertainment
Event Space
Food & Beverage

Location
Toronto

Lake House is one of the few venues that's located on Toronto’s waterfront, and to infuse the spirit of rock n' roll, we were able to take the identity to the next level by incorporating lyrics that reference summer. The typography treatment was inspired by vintage concert flyers to capture the unique music experience. The colours were carefully selected to bring the excitement of concert lighting.

A logo is one thing, but how a brand is expressed across all touchpoints is where it truly comes to life. For Lake House, we created concept designs for everything from menus, to signage, promo items and the website. And why not use Drake in all your mockups? He is King of the North after all.