Naryant
Brand Identity
Brand Strategy
Style Guide
Collateral
Site Planning / Wireframing
UI / UX
Web / Mobile Design
Developement

Industry
Technology

Location
Toronto

Naryant transforms organizations by building custom software to deliver intelligent solutions through data. As its Sanskrit name suggests, Naryant combines the creative power of humans (“nar”) with the power and infinite capacity of machines (“yant”). And it does so with empathy and humanity at its core. The Naryant brand embodies this founding story and human sentiment. The overall vibe of the logo is technical yet approachable, with the two n’s hinting at the larger story to be told. Within the wordmark (Naryant) the n’s are representative of two beings looking at one another in conversation; Company+Audience, Client+Team, Human+Machine. Always in collaboration. The “n” also serves as the brand icon, holding the story in a singular snapshot.